How to keep white sneakers icy (and translucent soles clear)

Nothing beats a fresh pair of whites — and nothing ruins them faster than the wrong cleaner. Here is the routine our store team uses on every display pair.

• Remove laces and dry-brush loose dirt
• Foam cleaner on the brush, never directly on the shoe
• Work in small circles, wipe with a microfibre cloth
• Air-dry away from direct sun — UV yellows translucent soles

Translucent soles

Our Pulse-Pod windows use a UV-stable compound, but storing pairs in their box away from windows keeps them crystal clear for years.