Our story
A lab that thinks like your skin
Aurae Lab was founded in 2019 by a cosmetic chemist and a dermatology nurse who were tired of choosing between formulas that worked and formulas that felt good. We started with a single peptide serum and a promise to print every percentage on the label.
Today our formulation team develops every product in-house, tests it with independent dermatologists and only launches what earns a place in a five-minute routine.
7 7
Years in the lab
26 26
Formulas in the line
120k 120 k
Customers
68% 68 %
Orders with a refill
What we believe
Our formulation principles
Evidence first
We only use actives with published clinical data, at the percentages those studies used.
Kind to skin
Fragrance-free, dermatologist-tested and suitable for sensitive skin unless clearly labelled.
Kind to the planet
Glass you keep, aluminium refills and carbon-neutral shipping since 2022.
Refill, don’t rebuy
Glass for life, refills by post
Every Aurae Lab jar and dropper bottle is designed to be refilled. Refill pods use 76% less packaging, ship flat and cost 15% less than a new bottle.
Our journey
From one serum to a full routine
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2019
Peptide Lift launches
Our first serum sells out in nine days — with every percentage printed on the label.
-
2020
The Barrier era
Barrier Ceramide Cream joins the line and becomes our most-reviewed product.
-
2022
Refills & carbon-neutral shipping
Aluminium refill pods for every jar and dropper, and carbon-neutral delivery.
-
2024
Pearl Theory makeup
Skin-first colour with six true-to-skin complexion shades.
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Today
Twenty-six formulas
Still developed in-house, still fragrance-free, still printed with every percentage.
