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About Aurae Lab

Laboratory flasks and a Peptide Lift Serum bottle

Our story

A lab that thinks like your skin

Aurae Lab was founded in 2019 by a cosmetic chemist and a dermatology nurse who were tired of choosing between formulas that worked and formulas that felt good. We started with a single peptide serum and a promise to print every percentage on the label.

Today our formulation team develops every product in-house, tests it with independent dermatologists and only launches what earns a place in a five-minute routine.

7

Years in the lab

26

Formulas in the line

120k

Customers

68%

Orders with a refill

What we believe

Our formulation principles

Evidence first

We only use actives with published clinical data, at the percentages those studies used.

Kind to skin

Fragrance-free, dermatologist-tested and suitable for sensitive skin unless clearly labelled.

Kind to the planet

Glass you keep, aluminium refills and carbon-neutral shipping since 2022.

Refill, don’t rebuy

Glass for life, refills by post

Every Aurae Lab jar and dropper bottle is designed to be refilled. Refill pods use 76% less packaging, ship flat and cost 15% less than a new bottle.

A refillable glass jar next to its recyclable aluminium refill pod

Our journey

From one serum to a full routine

  1. 2019

    Peptide Lift launches

    Our first serum sells out in nine days — with every percentage printed on the label.

  2. 2020

    The Barrier era

    Barrier Ceramide Cream joins the line and becomes our most-reviewed product.

  3. 2022

    Refills & carbon-neutral shipping

    Aluminium refill pods for every jar and dropper, and carbon-neutral delivery.

  4. 2024

    Pearl Theory makeup

    Skin-first colour with six true-to-skin complexion shades.

  5. Today

    Twenty-six formulas

    Still developed in-house, still fragrance-free, still printed with every percentage.