{"id":135,"date":"2026-10-11T21:42:01","date_gmt":"2026-10-11T21:42:01","guid":{"rendered":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/about\/"},"modified":"2026-10-11T21:42:21","modified_gmt":"2026-10-11T21:42:21","slug":"about","status":"publish","type":"page","link":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/about\/","title":{"rendered":"About Aurae Lab"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Laboratory\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our story<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A lab that thinks like your skin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Aurae Lab was founded in 2019 by a cosmetic chemist and a dermatology nurse who were tired of choosing between formulas that worked and formulas that felt good. We started with a single peptide serum and a promise to print every percentage on the label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Today our formulation team develops every product in-house, tests it with independent dermatologists and only launches what earns a place in a five-minute routine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t7<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t7<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t

Years in the lab<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t26<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t26<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t

Formulas in the line<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t120k<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t120<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\tk<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t

Customers<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t68%<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t68<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t

Orders with a refill<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What we believe<\/p>\n\t\t\t\t\t\t\t

Our formulation principles<\/h2>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t<\/svg><\/span>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEvidence first\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

We only use actives with published clinical data, at the percentages those studies used.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tKind to skin\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Fragrance-free, dermatologist-tested and suitable for sensitive skin unless clearly labelled.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tKind to the planet\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Glass you keep, aluminium refills and carbon-neutral shipping since 2022.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Refill, don\u2019t rebuy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Glass for life, refills by post<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Every Aurae Lab jar and dropper bottle is designed to be refilled. Refill pods use 76% less packaging, ship flat and cost 15% less than a new bottle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead our refill FAQ<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our journey<\/p>\n\t\t\t\t\t\t\t

From one serum to a full routine<\/h2>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  1. \n\t\t\t\t<\/span>\n\t\t\t\t
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    2019<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Peptide Lift launches<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Our first serum sells out in nine days \u2014 with every percentage printed on the label.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t

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    2020<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    The Barrier era<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Barrier Ceramide Cream joins the line and becomes our most-reviewed product.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t

  3. \n\t\t\t\t<\/span>\n\t\t\t\t
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    2022<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Refills & carbon-neutral shipping<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Aluminium refill pods for every jar and dropper, and carbon-neutral delivery.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t

  4. \n\t\t\t\t<\/span>\n\t\t\t\t
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    2024<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Pearl Theory makeup<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Skin-first colour with six true-to-skin complexion shades.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t

  5. \n\t\t\t\t<\/span>\n\t\t\t\t
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    Today<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Twenty-six formulas<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    Still developed in-house, still fragrance-free, still printed with every percentage.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ol>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Our story A lab that thinks like your skin Aurae Lab was founded in 2019 by a cosmetic chemist and a dermatology…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_aurex_hide_title":"","_aurex_title_style":"image","_aurex_title_bg":0,"_aurex_transparent_header":"","_aurex_content_spacing":"","_aurex_sidebar":"","footnotes":"","_aurex_seo_title":"","_aurex_seo_desc":"","_aurex_seo_focus":"","_aurex_seo_canonical":"","_aurex_seo_noindex":"","_aurex_seo_nofollow":"","_aurex_seo_og_title":"","_aurex_seo_og_desc":"","_aurex_seo_og_image":0},"class_list":["post-135","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/pages\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":0,"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"wp:attachment":[{"href":"https:\/\/aurex.amanazkar.com\/beauty-and-skincare\/wp-json\/wp\/v2\/media?parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}